MNC Group’s purchase of ICB Bumiputera meant the rebranding of the bank to MNC Bank. MNC Bank will play a leading role in growing the overall MNC Group’s financial businesses. With the inclusion of a bank, MNC Financial Services will be able to offer all kinds of financial products and services with no exception.
MNC Bank is targeting both corporate and consumer markets in mobilizing third party funds and lending. MNC Bank focusses on transaction based banking, including credit cards, remittances, cash management, payrolls and many others.
Launching a new brand into Indonesia’s crowded and highly competitive financial services landscape meant to develop creative ideas to successfully achieve the bank’s business goals. We were helped in this process by MNC Group’s reputation in media and lifestyle services. We were creating a fresh new look and providing Indonesians with the latest user-friendly banking technology.
More than just a bank, MNC Bank meets all their customers’ financial needs – explained and delivered in our signature, straightforward style. We have created a unique, innovative and powerful brand by incorporating the existing MNC logo while developing strong communication tools and a user friendly recognisable corporate design.
Angela Mani, Creative Consultant & Creative Director
In cooperation with Saleem Mohammed and BrandMark Consultants, Jakarta
Mark Grudzinki, Strategy & Brand Positioning
Yudhi Handoyo, Art director